My portfolioMarketsNewsCommunityWatchlistsEconomyVideosResearch
Loading markets…
Home/News/Apple’s expensive new iPhones could be a double-edged sword for the company
MarketWatchSeptember 25, 2026 · 8:37 PM· Hannah Pedone

Apple’s expensive new iPhones could be a double-edged sword for the company

Related:AAPL+6.25%

Bernstein analysts suggest Wall Street isn’t properly modeling the extent to which gross margins, a profit metric, could take a hit due to the rising costs of smartphone components.

Comments

No comments yet. Be the first to share your thoughts.

Sign in to join the conversation.

Sign in