Ben & Jerry’s isn’t just known for ice cream, but also its support for social causes. With over $1 billion in sales last year, it’s an asset for its owner Magnum. So why has one of its founders quit and the other launched a campaign to make Ben & Jerry's independent? Bloomberg’s Akshat Rathi sits down with co-founder Ben Cohen to ask about the Free Ben & Jerry’s campaign, why businesses should pursue social causes, and the future of ice cream on a warming planet.
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